Ladbrokes Extends Cryptologic Games Deal
by Renee Israel Ladbrokes, the leading UK online gambling group, has decided to extend an existing deal which it has with the Canadian-listed Amaya Gaming Group. Ladbrokes announced that under the terms of the multi year deal, it will license a suite of Cryptologic's most popular casino games. Cryptologic was acquired by Amaya Gaming Group at the beginning of the year. Ten of Cryptologic's games will launch on www.ladbrokesgames.com, and will be added to the two that Ladbrokes already carries from a previous agreement with Cryptologic. Four of the new games are already available at Ladbrokes, while the other six will be added over the coming weeks, the groups revealed. Deal Cements Ladbrokes-Crypto RelationshipThe Vice President of Operations for Cryptologic, Ian Price spoke about Ladbrokes extending its Cryptologic games deal."This agreement further cements our excellent relationship with Ladbrokes, a global leader in the gaming industry," he said. "The expanded roll out of our games by Ladbrokes demonstrates both the popularity of our games with their customers and the value we bring to our licensees." Cryptologic, which is considered a global leader in the development and supply of internet gaming software, was acquired by Amaya Gaming Group in March 2012. Amaya, which was founded in 2004, has its headquarters in Montreal and provides services and solutions for online and mobile gaming platforms, traditional and mobile lotteries and integrity monitoring for the gambling industry. Amaya's purchase of Cryptologic was seen as an important step for the group's entry into the highly competitive online gambling market. Cryptologic's portfolio boasts over 300 games, and its licensees include some of the top brands in the business. Ladbrokes Thrilled with New Cryptologic DealLadbrokes, considered one of Britain's leading online and offline gambling companies, spoke about the extension of its deal with Cryptologic."We are delighted to be extending our agreement with Cryptologic," said the head of Casino and Games for Ladbrokes, Richard Poole. "At Ladbrokes, we pride ourselves on delivering cutting edge games to our customers and Cryptologic's renowned and popular games help us do that." "We look forward to building on our strong relationship," he said. Ladbrokes employs over 14,000 across the UK, and also operates in Ireland, Belgium and Spain. In recent years, Ladbrokes has put great efforts into enhancing its online gambling platforms, and the new deal with Cryptologic should go a long way in providing its players with excellent branded new casino games. |
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